We’re looking for a commercially curious and highly organised B2B Account Executive on an initial 12 month Fixed Term Contract (FTC) to support the growth of our B2B business across retail, trade, education, and wholesale partners in the UK & Ireland.

It’s a really exciting time to join Yoto–we are moving fast, and there is a lot to achieve. Having primarily grown through direct-to-consumer channels, we are now expanding our B2B offering (and there are no shortage of opportunities to do so!).

This role is ideal for someone with a couple of years’ experience in B2B or retail sales who wants to deepen their account management skills, learn how to scale partnerships, and play a key role in the day-to-day running of a fast-growing B2B channel. You’ll support key accounts, manage a portfolio of independent partners, and work cross-functionally to ensure smooth commercial execution.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing:

• Support the execution of the B2B commercial strategy across retail, trade, education, wholesale, and B2B platforms

• Manage a portfolio of independent and smaller retail partners, acting as their day-to-day commercial contact

• Support independent account growth by researching prospects, qualifying leads, and managing smaller opportunities from first contact through onboarding and reorder

• Assist with onboarding new partners, including account setup, approvals, and platform access

• Support the B2B Lead on key account activity, promotions, range updates, and seasonal planning

• Maintain and update sales trackers, reports, and dashboards for B2B and retail accounts

• Track performance against budgets and targets, flagging risks and opportunities

• Support forecasting and demand planning by gathering account-level insights and data

Operational & Administrative:

• Manage the independent partner lifecycle from approval and onboarding through first order, smooth execution, and ongoing reorders ensuring accuracy across backend retailer systems and Shopify/B2B platforms.

• Track invoices and payments in partnership with Finance, including chasing remittances and resolving credit or billing queries

• Assist in resolving operational or commercial issues escalated by partners

• Maintain partner catalogues, pricing uploads, and platform admin (Shopify)

• Conduct regular competitor and market analysis to inform pricing, promotions, and product strategy

• Support and participate in trade shows and industry events where required

Cross-functional collaboration and partner communication:

• Work closely with Marketing to support newsletters, partner communications, and retail marketing initiatives

• Collaborate with Sales Operations and Supply Chain to ensure efficient order flow and stock availability

• Liaise with Content and Commercial teams on promotions, launches, and partner-specific activity

• Build strong, long-term partner relationships through proactive and responsive communication

• Assist with preparing presentations, sell-in materials, and partner updates

What you’ll bring:

• 2–3 years’ experience in a B2B sales, retail account management, or commercial support role

• Experience working with retailers, wholesalers, or trade partners (FMCG, Toys, Gifts, or Consumer Products a plus)

• Strong organisational skills and attention to detail — comfortable juggling admin alongside commercial work

• Proactive and curious about new technologies, with a willingness to embrace digital tools and AI to improve ways of working

• Commercially curious with a desire to learn how accounts grow and scale

• Confident with numbers, reporting, and basic sales analysis

• Clear and professional communicator, both written and verbal

• Proactive, resourceful, and comfortable taking ownership of tasks

• Collaborative team player who enjoys working cross-functionally

• Interest in retail, B2B platforms, and emerging commerce tools

Nice to have

• Passion for audio, content, or consumer technology is a bonus

• Exposure to forecasting, POs, or stock planning

• Experience creating newsletters or partner-facing communications

Salary: £35,000 (12 month FTC)

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.

• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.

• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.

• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.

Department

Growth

Locations

Yoto HQ - UK

Remote status

Hybrid

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