Head of Product
Yoto
Head of Product
We are looking for an exceptional Head of Product, Player to lead and evolve the end-to-end experience of how families and children engage with our player and app. In this role, you will be accountable for how families experience Yoto every day—from first listens, to daily playback and routines, through years of long-term engagement as children grow.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
Named one of TIME Magazine’s Top 100 Inventions of 2020.
We’re over 200 employees spread across the world.. and growing!
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
Yoto’s Product Team
The Product team at Yoto builds products that spark imagination, independence, and joy for kids – while giving parents confidence and peace of mind. Our products are loved by millions of families around the world, from our screen-free audio players and rich content ecosystem to the apps and services that bring everything together seamlessly. We work closely with Engineering, Design, Content, Marketing, Customer Experience, and Growth teams to turn deep customer insight and big ideas into simple, thoughtful experiences that families can trust and enjoy every day. Product sits at the heart of how Yoto balances creativity, technology, and business impact.
Our organisation is structured into mission-driven clusters, each made up of cross-functional teams including engineering, product, design, and other key disciplines. The Player cluster leads the family and child experience across the player and app, enabling families to discover new content, features, and routines, and turning everyday listening into something magical.
This is a highly impactful leadership role at the intersection of child and parent experiences. You will lead the product teams responsible for playback, player management, content discovery, and the player OS, ensuring Yoto delivers an experience that is intuitive for kids, reassuring for parents, and powerful enough to scale into a global family audio platform.
What you’ll be doing:
Lead and develop a high performance product team
Own the end-to-end player experience across hardware, firmware, operating system, and app, delivering simple, reliable, and joyful experiences for families over time
Create child-led experiences that spark imagination and independence, while earning parent and caregiver trust through clarity, safety, and thoughtful control
Own playback, content discovery, and engagement, turning Yoto into a daily habit through routines, sleep, exploration, and on-the-go listening
Drive long-term engagement and retention, designing experiences that grow with children as their needs and tastes evolve
Define how families manage players, content, and settings, ensuring device and household management is intuitive and scalable
Set the player OS strategy as a stable foundation for today’s experience and future innovation
Aligning cross-functional and mission led teams, working closely with Hardware, Firmware, App, Design, Content, Data, and Growth to turn strategy into measurable outcomes
What you’ll bring:
Proven experience leading consumer product teams and delivering measurable outcomes across engagement, retention, and customer value
A people leader who manages and coaches their team ambiguity, raises the bar for ownership and decision-making, and develops and retains strong PM talent
Strong product judgment, with a track record of shaping clear, testable strategy and ensuring execution reflects intent
Experience owning complex, end-to-end experiences across hardware and software in highly cross-functional environments
A demonstrated ability to build joyful, emotionally resonant products, particularly for families or shared-use contexts
An insight-driven mindset, using discovery and learning to continuously refine strategy
Clear, influential communication skills, able to align Product, Design, and Engineering around shared goals
Comfort operating in fast-moving environments and making thoughtful trade-offs without lowering quality
Nice to have
Experience with connected devices, IoT, or consumer electronics
Background in audio, media, or playback-centric products
Salary: £100,000 - £125,000 based on experience. We never want to miss out on great candidates, so don’t let our banding put you off reaching out - there’s sometimes flexibility for the right fit!
What you can expect from Yoto:
Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.
Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
- Department
- Product - Software
- Locations
- Yoto HQ - UK
- Remote status
- Hybrid
Head of Product
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