We are looking for an exceptional Brand & Product Marketing Director to bridge the gap between "what we build" and "how customers see us." In this role, you will own the global brand identity, the go-to-market (GTM) strategy for our product portfolio, and our communications & advocacy programmes. This is a high impact leadership role, blending strategy, creativity and storytelling across all customer touchpoints.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing:

• Own and iterate our Global Brand Strategy & identity, including:

  • Ensuring a consistent narrative, look & feel across all customer touchpoints (from TikTok ads to packaging & POS)

  • Develop and execute high-impact brand awareness campaigns that move the needle on top-of-funnel growth

  • Identify and execute strategic partnerships, collaborations, and activations

  • Adapt global strategies for regional nuances (NA, EMEA, APAC) without diluting the core brand essence

  • Deliver beautiful and impactful creative through our in-house creative studio

• Own and execute our Product Marketing & GTM strategy:

  • Lead the global GTM strategy for all new product launches (hardware & software), coordinating between Product Development, Supply Chain, and Growth teams

  • Translate complex product features into compelling, benefit-driven messaging that resonates with diverse global personas.

• Own and execute our Content Marketing strategy:

  • Develop and execute a multi-channel content roadmap that supports product launches & seasonal campaigns

  • Work with Acquisition & Retention marketing teams to maximise the potential of our content proposition in acquiring new families to Yoto and growing LTV of our existing families

• Own and execute our Global Communications strategy across all corporate and consumer PR

• Nurturing and growing the Yoto community to create a sustained engine of stories, user content, creators, superfans, local advocates, and insights

• Develop a consumer research roadmap which enables a rich understanding of customer needs, identifying opportunities for Yoto’s future growth

• Lead, mentor, and develop a high-performing team, fostering collaboration, accountability, and career growth

• Work closely with our Product, Acquisition & Retention Marketing teams to ensure a unified communications strategy across all channels and touchpoints

What you’ll bring:

• You are equal parts creative storyteller and data-driven strategist. You love a beautiful aesthetic, but you care even more that it works

• 8–12+ years of experience in brand and product marketing, with at least 3 years in a senior leadership role

• Proven experience scaling a brand & launching new products across multiple international markets

• Exceptional writing and presentation skills—you can sell a vision to the Board just as easily as you can write a punchy headline

• Experience managing multimillion-dollar budgets, leveraging best-in-class marketing effectiveness & measurement

• Analytical rigour - proficient in using data to inform both creative and go-to-market decisions

• Exceptional leadership skills & ability to collaborate cross-functionally

• Comfortable in a fast-paced, constantly evolving scale-up environment, with a strong bias for action

• Bachelor's degree

• A passion for audio content and technology

Salary: £110,000 - £120,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.

• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.

• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.

• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.

Department

Growth

Locations

Yoto HQ - UK

Remote status

Hybrid

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